In co-operation with several flower shops, the Flower Council of Holland developed this booklet to provide florists with tips on how to make small changes in their flower shop and customer approach. Tips that are easy to implement, while at the same time very effective!

Since we know how busy the schedule of a florist can be, we have developed these extremely effective tips so that they don’t take up a lot of your time. One of the 8 secrets, for example, is “How to create a ‘Wow’-effect”. This tip invites you to be original when dressing your window; while at the same time encourages you to keep it simple! In summary, the booklet tells florists to be daring, to ensure that the shop has its own style, but most of all to make sure that customers can see that it is a flower shop! Supported by presentation examples from flower shops, this booklet can help florists see what a difference a few small changes can make.

The booklet “8 secrets to successful flower sales – the European way” can be ordered from your supplier. In addition the Flower Council of Holland will be offering them during numerous appearances at upcoming trade shows and events.