New Wave also focuses on the development of concepts. Bearing in mind that Amaryllis is an easily damaged product but one that retains its looks much longer when properly packaged, the New Wave packaging concept protects the flowers and is constructed in a way that allows the flowers to be moved directly from the packaging to the vase.

Large assortment
New Wave has developed four different decorative packages so there is bound to be something to suit every taste. Consumers can choose from classic, colors, glossy finish and Christmas. The joint venture by the four Amaryllis growers means that the assortment is large: 25 different varieties ranging from red, purple, green, orange, to salmon, white, pink and striped.

Protecting the bud
The stems are held together at the base by strong tape so they cannot start to curl. The Amaryllis are bunched in threes and the tape stays on even after the stems have been put into water. On top of this benefit, the decorative packaging also protects the delicate buds from damage.

Read more: Services