Djoena™ has virtually everything that might be expected of a romantic rose: a generous bud, a soft pink color, a traditional flower shape and delectable, long, sturdy and almost thornless stems. ‘Eye-candy’ and ‘pure passion’ both aptly describe this rose. Add to this a vase life of 12 to 14 days and you have all the ingredients for successful sales figures. This must have been what the Dutch breeder had in mind when developing this rose
The name Djoena™ was not chosen randomly. Classic, pastel colored roses are immensely popular with Russian consumers, who were the target group. Of course this does not mean that other European buyers will not also fall for the charms of this rose. It is a rose that could have been created specifically for use in traditional wedding flowers and mixes well with white flowers. Rosa Djoena™ (Dutch Auction product code 102577) is supplied year-round to the Dutch auctions in stem lengths of 27 to 35 inches.
| Cut flower market success: Successful market acceptance of new cut flower. |
