Regular information about novelties is featured in Flower of the Month. Here you will find the most recent and past information. 



Super-sized flowers with extremely strong stems distinguish Hippeastrum ‘Superstar’ which was introduced to the market last year and has made the trade extremely happy. read more


Florists looking to stand out from the crowd at Christmas need look no further: Lilium ‘Red Sensation’® lives up to its name. One piece of good news is that the availability of this lily will increase substantially this season. read more


Since the launch of the bicolored Eustoma (Lisianthus) 'Vulcan Purple Picotee' more than 100,000 stems have been sold. read more


This rose is an example of what breeders would call a mutant. To be perfectly exact, a mutant of King Kong+, because it is not what one would call a small flower. read more


Most asters appear to be lilac but the new Caitlyn has a unique purplish blue colored flower. In fact this aster has already become very popular in less than a year after its launch. read more


'Super' could be the adjective used to describe Freesia 'White Giant'. Not only are the flower buds larger than normal but the stems are also very sturdy. read more


A sizzling Gerbera would be a fair description of the new bi-colored 'Ambiance'. read more


A cut flower with stems as strong as a sword deserves to bear the name ‘Excalibur’! In just one year this Lisianthus (Eustoma) has developed a strong position in the double flowered assortment. read more


Elisabeth is a unique red tulip, which was successfully introduced to the Dutch market last year. Supply has continued to grow and this year even more buyers will have the opportunity to try Elisabeth. read more


The color pink brings to mind images of tenderness, youth and romance. The same applies to Alstroemeria Primadonna, whose main claim to fame is its almost unmarked ‘baby’ complexion. read more