And it was a success! The trade was delighted with this blood red Germini, the name often given to mini Gerberas. Its relatively large diameter of 2 ¾ to 3 ¼ inch, good stem length of at least 19 inches and its excellent vase life of 10 to 14 days, have all contributed to its success. Suri will always stand out. It has the advantage that its sizzling red color is popular no matter what the season is, despite the fact that Gerberas with a warmer red color tend to be more popular in autumn.

The auction statistics say it all. Whereas just about 41,000 stems of Gerbera Suri were sold in July 2007, in March 2008 this number had risen to more than 1 million stems. Now, a year after its market launch, the price of this mini Gerbera at auction is still higher than the average price for the color group. This is a good indication of the level of buyer interest. An expansion of the cultivation area is planned this year in response to the continuing strong demand.

Gerbera mini Suri (Dutch Auction Code 100618) is available from wholesale floral suppliers located at three export branches of the FloraHolland auction, i.e. Naaldwijk, Rijnsburg and Aalsmeer.