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Date: 02/01/2008
Since its market introduction in August 2007 wholesalers have come to appreciate the value of the large flowered Rosa Contour. The long vase life and good performance of this rose are its most important features.

To date around 250,000 stems of Contour have been sold and it is anticipated that supply to the market will continue to increase. However, Rosa Contour is supplied in limited numbers and increases in the supply volume are expected to remain gradual and to be spread over the product assortment of multiple wholesalers.

Rosa Contour stands out because of its lovely, long, white bud with the palest of pink accents. The bud opens slowly and the curling petals give the flower a very romantic look. Contour is anything but small with an average flower diameter of 3 to 3 ½ inches. The sturdy stems can reach an average length of 27 ½ to 35 inches and are sparsely covered with thorns. It has an excellent vase life of between 12 and 14 days. Another feature in its favor is that Contour is easy to dye and still retains its long vase life. This is a product with a great deal to offer. Rosa Contour (Dutch auction code 100451) is supplied year round to the wholesalers situated at the FloraHolland auction locations in Aalsmeer and Naaldwijk.

Introduction:  A recent introduction of a new and distinctive cut flower.

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