Regular information about novelties is featured in Flower of the Month. Here you will find the most recent and past information. 



With four prominent flowers per stem, Hippeastrum ‘Magic Green’ (20618) is quite a sight. Both the color and shape are unique in the Hippeastrum assortment. Even when the trumpets have not yet opened the shape is still particularly striking. read more


Originally native to Asia, Vanda is an extremely attractive, intensely colored, large flowered orchid. Not surprising when looking at its family tree – Vanda is a member of the Orchideaceae family to which the stunning Phalaenopsis and Cymbidium also belong. read more


The orange/yellow color of Rosa Sphinx Gold (20525) perfectly reflects the spirit of autumn. It’s long vase life (14-16 days), light thorn cover and many slightly curling leaves add to its appeal. You are captivated as soon as you see it’s large head of silky petals. read more


This Alstroemeria Cote d’Azur (19731) has the look of luxury about it. The unusual purplish blue color brings richness to any bouquet, but the interest lies deeper. Framed by the outer petals of a deeper purple, the inner petals top half are rich purple and the central part a creamy white with the entire surface covered in leopard like blackish spots. read more


In 1997 Campanula medium ‘Champion Blue’ (19311) was awarded a gold medal at the Fleuroselect Awards and at FloraHolland was selected as a Primeur and a Grandeur (most promising novelty). read more


Although striped Freesias are nothing new their popularity seems to be on the increase with a sudden rise in interest from younger generations. read more


The color – although not new more intense – is, of course, a great eye-catcher. As are the leaves, which are in contrast deeper and darker in color. In fact, this flower is entirely green, even the thorns are green. The shape of F Green is very attractive, but this is just another positive feature; it also opens relatively slowly, which means it’s good for the trade , and has a vase life of 14 - 20 days. read more


Gerbera no longer need to take a back seat to Roses on Valentines Day with the arrival of Black Pearl. The first part of the name refers to the dark, mysterious heart of the flower and the second part, to its ‘glowing’ deep red color; a warm and intense color similar to that of a Baccara rose. read more