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Regular information about novelties is featured in Flower of the Month. Here you will find the most recent and past information. 


Cut flower market success: Rosa TaraDate: 10/01/2008

Tara is a sight for sore eyes with its large, intensely yellow, colorfast flowers Since its market introduction more than 1 year ago, the rose has successfully captured a significant share of the market place. read more

Successful market launch: Lilium longiflorum Pink HeavenDate: 08/01/2008

It was bound to happen, a colored trumpet lily. The breakthrough came last year, with the arrival of ‘Pink Heaven.’ Since its market introduction more than 115,000 stems of ‘Pink Heaven’ have been sold. read more

Cut flower market success: Gerbera mini SuriDate: 07/01/2008

Suri is one of the few double flowered mini Gerberas with a clear, uniform red color. ‘Guaranteed success’, is what the breeder must have thought when it was discovered. read more

Successful market launch: Zantedeschia 'Captain Amigo®'Date: 06/01/2008

Zantedeschia ‘Captain Amigo®’ is a new descendent of the successful Captain® series. Only a year after the initial product launch its exclusive looks and high quality have ensured a high sales result. read more

Cut flower market success: Rosa Grande Amore®Date: 04/01/2008

This darling among roses epitomizes true love. It is passionate, classic, elegant and in short heart wrenchingly beautiful, no to mention that it has a long vase life. The flower was introduced in May 2007 and production supply levels will be increased for the first time this upcoming spring. read more

New Arrival: Alstroemeria FortalezaDate: 03/01/2008

Fortaleza is a new large-flowered Alstroemeria that makes a cheerful impression instantly. Not just because of its festive - almost celebratory – red, orange and yellow colored flowers, but also due to its excellent quality and long vase life. read more

New Arrival: Rosa ContourDate: 02/01/2008

Since its market introduction in August 2007 wholesalers have come to appreciate the value of the large flowered Rosa Contour. The long vase life and good performance of this rose are its most important features. read more

David Beahm: "Bang for the buck"
"Wholesale - The 'P' of Promotion"