Regular information about novelties is featured in Flower of the Month. Here you will find the most recent and past information. 



Zantedeschia aethiopica stands out most prominently because of its elegance. read more


If a new cut flower can make it into the top ten within a year of its launch, it is safe to say that it has taken the market by storm. Although Alstroemeria Nadya just missed this achievement, it is still on track to be the front runner for a top position. read more


Since last year, some very unique lilies have been available at the Dutch auctions. These are the result of crossbreeding between Longiflorums and Orientals. One of these is the pink cultivar Sensation Chiara, 70,000 of which have already been sold. read more


As the sales figures show, a classic, large flowered rose with the mysterious name “Djoena”™ has proven to be a winner with the public. read more


‘Red Beauty’ is the latest ‘super model’ among the Freesias. Her secrets of success are her looks and heavy fragrance. read more


After a long wait, finally at the FloraHolland Gerbera trade day ‘Captiva’ was chosen as the best Gerbera innovation of 2008. This was the confirmation of a successful market launch. read more


It takes an average of twenty years to develop and launch a new tulip. Three years ago it was time for the bi-colored 'Armani' to undergo a successful launch. read more


Until now the Hippeastrum Top Ten has not included a white and green cultivar. However, with the arrival of the 'Challenger' this could change. read more