Take a closer look at the latest news.



New Wave Amaryllis is a joint venture involving four Amaryllis growers. Cooperation among growers offers several benefits for the consumer, including a wider and more varied assortment as well as stimulating investment in new concepts. read more


Efficient logistics are crucial when it comes to being able to supply the consumer with fresh flowers. The Agrologistics Platform contributes to the development of efficient, sustainable and innovative logistics and seeks ways of bringing production, processing and distribution closer together. read more


The Dutch floricultural sector is busy making a name for itself in the area of saving energy. A great deal of university research work is underway and a number of projects are already up and running. Everything imaginable that could help save energy is being tested and set up: from LED lighting and lower cultivation temperatures to more collaboration with the companies that supply power. read more


In September their Royal Highnesses Prince Willem-Alexander and Princess Maxima of the Netherlands opened the New Amsterdam Pavilion in New York. The Flower Council of Holland was also represented at the venue with two fabulous flower dresses. read more


The next season is already standing in the wings and that means the time has come for a new inspiration theme. The latest one is called 'True Colors' and is characterized by enlightenment and austerity. read more


The role of the Netherlands as the distribution center for roses from Africa continues to grow. In the first three quarters of 2008 imports of roses from Kenya, Ethiopia, Uganda, Zambia, Zimbabwe and Tanzania grew by 6 percent. read more


The transport of floricultural products should generate the least possible burden on the natural and man-made environment. A number of transport companies, who move flowers and plants, are already operating as sustainably as possible. The efforts of De Winter Logistics in this field were rewarded with the Lean & Green Award at the end of 2008. read more


The Dutch floricultural sector uses the development of new cultivation techniques to promote continuous improvement and to tune in as accurately as possible to evolving customer demands. One example of this is the use of special lighting techniques. read more


A new ready-to-use product has been created with the aid of a specialized packaging idea. This is right down to the sophisticated design of the product and the gift packaging to compliment it, in this amazing Cyclamen presentation. read more


Check out the four new decorative floral posters at the Flower Council online shop. They showcase trendy bouquets using Gerberas, Tulips and Roses both as stand alone items and mixed with other items. read more


These are troubled times, also for the Dutch ornamental floriculture sector. In order to provide some support, our minister of Economic Affairs regularly advises the Dutch business community on export activities, through their website, newsletters and informative meetings. read more


Spring and summer are the times when Hydrangeas are in peak supply. With the start of the season, a new internet site has been added to help ensure that Hydrangeas don’t go unnoticed on the web or in your shop. read more


At the end of 2008, the final total of Dutch floricultural product exports were valued at 6.4 billion euro. This was a drop of 2.8%, which was softened to some extent by the rapid rise in exports of flowers and plants to Eastern European countries, specifically Poland and Russia. read more


More than 100 Dutch orchid growers, all major Dutch orchid breeders and the Flower Council of Holland have joined forces ‘digitally' to produce a shared website on orchids, Orchids-info.com is now officially live!! read more


The first blue rose is a step closer to becoming reality. Scientists have discovered a new gene that makes blue flower varieties possible. read more


A considerable reduction in CO2 emissions and a major reduction in reliance on fossil fuels: these are the ambitions the greenhouse industry will strive to achieve by 2020. The industry and the government are working closely together to ensure these ambitions are achieved. read more


The lily is a strong, stately flower and has a characteristic, spicy fragrance. Do you know the differences between the varieties? read more


This spring it will be important to add to what is already there. This makes everything more personal and that describes exactly what we will all be looking for in the near future! read more


In our monthly feature entitled: 'Focus on Product' this time the cut hyacinth. The seductive fragrances of the Hyacinth have improved and are increasingly more beautiful due to breeding efforts. read more


For Flower Council of Holland, 2009 will be a year of major change. After a long period during which its course and strategy were mainly aligned to specific sales markets, Flower Council of Holland reorganized during the second half of 2008. Starting in 2009, consumer-oriented sales channels will guide the strategy and the focus of the Flower Council’s ideas and activities. read more


Floriculture growers who supply a top product can demonstrate it to the outside world by obtaining a top certificate: the MPS-Florimark Production certificate. Customers can be sure of the quality from growers products that show this label. read more


Packaging plays a key role in the marketing and sales of cut flowers. They are an extension of one another, both literally and figuratively. Attractive, functional, sturdy packaging provides added value to the flowers, while the wrong packaging can be fatal to an already fragile product. read more


Cut Amaryllis is known as a traditional Christmas product. But this is limiting to a product whose color range and availability, offer much more than just red and white. read more


One thing that stands out among the various trends that define our modern times is the importance that every aspect contain a bit of 'green'. The green trend is perfect for flowers and plants. read more