10 secrets to successful flower sales – the European way           

Have you ever wonder why people in Europe spend up to three times more on flowers than in the USA? In this booklet you will find 8 secrets to help turn your flower shop into a customer magnet with the help of real examples from florists in Europe. Yes, it really works! Flowers from Holland naturally!                       

1. Make an attractive presentation outside          

You have only one chance to make a positive first impression!      

2. If you are a flower shop, then show your flowers

Present your flowers in the open, not in a cooler; it will increase your turnover! 

3. Group flowers by color, shape and price      

Make it easy! Help your customers decide what to buy.        

4.   Dress your window for “Wow” stopping impact           

Dare to be original, but keep it simple. Less = more!   

5.  Create your own style        

You don’t have to be better, but you do have to be different!      

6.   Entertain the fun shopper; be ready for the run shopper         

What’s happening in your shop? Create a floral experience!   

7.  Create a different atmosphere with light        

Proper lighting is very important for your store image!      

8.   Try new flowers every week         

Give them something to talk about. Excite your customers with new ideas!