Creating new purchase moments is a constant retail challenge. A great way to boost your business is by letting your flowers 'talk' to your customers, advises Geert Maas, a leading international floral designer and retail floral consultant. read more
Exploding colors, flowers in a branded bag, 'ton sur ton' floral designs… keep everything colorful, fresh and new this spring, says Rudi Tuinman, Dutch floral stylist and co-owner of Holland's '2Dezign' floral marketing and design agency. read more