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Fortunately the days when I read and processed reports have been left behind me. What I really like is projects and my new job as a specialist trade marketer provides me with more than enough opportunities for this! read more


Consumers can choose from a growing number of products. Because of this, there are more options and opportunities and they can be harder to reach. Dorien de Jonge van Zwijnsbergen, sr. consumer marketeer, shares tips on how to increase your sales by getting to know what the consumer’s needs are. read more


Dutch floral designer and trendsetter Elize Eveleens has some great ideas for boosting flower sales in challenging economic times. Plus, design tips for making Chinese New Year a red-letter sales event! read more