Welcome! "Come on in and have a look around", is exactly what Dutch storekeepers tell their customers. The same is also true here.
The Flower Council of Holland is the marketing and promotional organization for Dutch flower growers. It is active in 26 countries. Over the years, we have compiled a great deal of knowledge – about the products, about making bouquets, about presentation and about successful sales. This is what we can offer you, and we hope that you can benefit from our experience. So, "come on in and have a look around!"
With the aid of four or five photos you can quickly make a bouquet for any occasion – for your home, as a gift and for the business-to-business market -, with a list of ingredients needed and the proper variety names. Always up to date. The best arrangers contribute new ideas every month!
Gift Ideas
Inspirational ideas that can be created from all kinds of cut flowers!
Looking for inspiration? Here you will find recent designs created especially for you. Copy them or just use them as a starting point for your own creations. Surprise your customers with your new skills!
The shop floor is where it has to happen. Of course, all those varieties, colors and fragrances could thoroughly confuse consumers. It is your job to help them quickly and efficiently make the right choice – by providing a neat and orderly presentation. After all, product presentations lead to product sales.
Weddings (floral arrangements and information about weddings)
The most beautiful day of someone's life deserves the most beautiful floral arrangements. Leading designers display their magical creations here – from the most romantic to the most trendy!
Read more about the booklets (color and wedding)
Hot or cold water? Cut the stems diagonally or straight? In sun or not? When treated properly, flowers have a longer vase life – in your store and in the homes of consumers.
