For example, continuous market research ensures that products fit seamlessly into prevailing trends. Optimisation of the logistical chain ensures that the time from grower to customer is kept to a minimum. Customer focus also involves the development of sales concepts for every distribution channel from chain stores to specialist niche retailers.

The added value that the Dutch floricultural sector attaches to all its products aims to create partnership. Holland Land of Flowers is blooming thanks to the success of its customers. The involvement of the growers and traders does not stop at national frontiers. Together with their customers they are constantly seeking new market opportunities, new sales concepts and new successes.