Dear Sir, Madam, 

Flowers are always packaged identically. Why not give them their own identity? This month we share with you, ideas and suggestions designed to help you develop a unique identity for every flower you sell. Ton Verzijl is again featured with another one of his lessons on the Marketing P's. And don’t forget to check out our 'What’s new' section for more information on efforts being put forth by the Dutch horticulture industry to become more sustainable.

The last article in his series on Marketing P's for the wholesale florist. In this feature Ton Verzijl focuses on telling us more about the 'P' of Promotion.

This month we feature information on the Fair Flowers Fair Plants (FFP) quality seal. Learn more about how this program is helping growers make smarter decisions on earth friendly production techniques.

The Dutch are in a constant struggle to control the water. With the increasing population, there is less land to build on. For this reason, the Dutch horticulture sector has recently started developing greenhouses that can float on water.

The Special Event Show is an important happening for the Event Planning professional. Check out the elegant flowers used to create these stunning masterpieces on display at this show.

Take a look at our new section on packaging ideas. This month learn more about the packaging concept entitled 'Flower Label'. Just like clothes, each flower can now have their own private label. Provide care information as well as inspirational use ideas to your customers via the Flower Label.

'Guaranteed success', is what the breeder must have thought when he discovered this one. It is one of the few double flowered mini Gerberas with a clean, clear red color.

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You can reach the website directly by going to:
www.flowercouncil.org/us