It is no accident that the new Flower Council of Holland logo is under-pinned by the tag line of “supporting your business” as that is what we try to achieve in everything we do. 

On a general level, our consumer facing activities (PR and advertising strategies for fresh flowers and indoor plants) are developed and implemented in close cooperation with our colleagues at the Flowers & Plants Association. 

All our florist sector activities are focused on helping you improve, and finesse, your creative or commercial skills so that you can continue to grow your business in many different ways – attacking the corporate market, creating a local niche through your retail individuality, or even becoming a recognized Design guru. 

On this website you will find numerous tips and commercial hints that can help improve skills, sales and profitability as well as the details of courses, programmes and marketing initiatives. 

Take the time to look around the site and enroll as soon as you can, for any relevant programmes. If you have not already done so, then join our mailing list so that you receive your free quarterly copy of Holland Flower.   (Only available to residents of the UK and RoI)