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New marketing concept: Freesia Gift Bag
Date: 01/05/2008
A bunch of Freesias is transformed into a stylish gift when presented in a Freesia Gift Bag. The Freesia Gift Bag is a plastic cylinder with handles and can be hung or stood.
Freesia Gift Bag

The Freesias in the Gift Bag stand in water, which benefits their vase life and the cylinder also protects them perfectly from damage.

 

The cylinder can be printed with various themes: Pure, Paradise, Happy, Sensual and Magic. The number of flowers, the quality, colours and any added items are also discretionary.

 

This is a unique concept with many attractive options for combining product and packaging. The Freesia Gift Bag is available via the FloraHolland auction from growers cooperative Unicum Freesia (www.unicumfreesia.nl). This cooperative consists of 18 growers who have a total annual production of 150 million Freesias. Around half of this production is traded through Unicum Freesia.

 

 

New marketing concept: A new and distinctive marketing concept such as supply, packaging or application for a specific target group.
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