Well known Dutch designer, Johan Huisman will be showing you ways to use our advertising campaign, So simple. So try it in your shops.

Apart from watching Johan at work, you can also see ways of encouraging your customers at one of the four corners of the stand.  These areas have ideas for ‘DIY’ kits or ready to go ideas, to lifestyle displays. 

In one corner, Emma McGeehan, one of the Flower Council’s Florists for the Future will tell you about the ‘So simple play tables’ she’s been trying out at her shop.

The ever popular cut flower and pot plant assortment booklets will also be sale on the stand with the new pot plant book that was launched at the 2006 HortiFair.

Johan Huisman - Emma McGeehan...

                            ...Assortment Booklets - Flower Shop of the Year 2007 

The So simple. So try it campaign, coordinated by the Flowers and Plants Association, has been running since September and will run until next summer.

The TV adverts are short 10 second bursts encouraging consumers to buy flowers from the florist to arrange at home – simple!

In the unlikely event that you haven’t seen one of the adverts, you can see them on the stand, or talk to one of the team about the campaign – look out for Jo Read and Colleen Smith from the UK office, or Iain Thompson, Rolant Cornelis or Deborah van Geest from Holland.

So simple so don’t miss it. 

Flower Shop of the Year Awards 2007
Don’t miss out on your chance to register for the Flower Shop of the Year 2007 Awards at SFE.  See the separate Registration Stand in the foyer (left hand side).

Further information:

So Simple Campaign

Spring florist Event 07

Flower Shop of the Year 2007

Florists for the Future

Online Shop