Just because she, or he, expresses an interest in a houseplant doesn’t mean that she is interested in horticulture per se.  It is just as likely that she is vaguely looking for something that ‘fits’.

If that is the case, then our job as retailers is to show her how it ‘fits’, or to give her another compelling reason to buy, i.e to make our houseplants irresistible.

In other words give her a reason to buy or show her the solution, the finished item, the plant and the pot together.

Not features but benefits
Go to any sales course and they will emphasise the difference between features and benefits.  Not rocket science but vital to understand.

Trouble is as an industry we are so close to our product that we tend to labour the feature of houseplants rather than strongly promote the benefits of buying them.  The difference is huge and is the distinction between holding stock and selling it at a profit.

What will trigger her interest?
A reason to buy that is relevant to her.
A story that is intriguing.
A message that tells her what good value the plant is.
Explanation of some of the health and welfare benefits – but in such a way that they are interesting and relevant; for example, for all parents their priority is their children so convey the message with a child connection.

All here for you to use
We have a selection of routes, ideas and promotions that you may find helpful to stimulate greater sales so take a good look around his section.

They are applicable to garden centres, florists … in fact anyone who wants to sell more houseplants. 

Downloads
Houseplant brochure
Images