| Novelties 2009 - Plants |
| Each month, an article about a novelty from the Netherlands will appear here, together with the associated background information. |
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15/12/2009
Product launch: Alocasia infernalis Black Magic
Black foliage is not something regularly seen in the world of plants. Although taxonomists would refer to the colour as very dark green to purplish black, ‘black’ does come very close indeed.
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02/11/2009
Successful market launch: Vigorous Sansevieria Friends
Sales figures show that in just a year since its launch Sansevieria kirkii Friends has made a whole lot of friends. Possibly why this plant been christened this year’s 'Student plant of the year'.
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01/10/2009
Successful market launch: Phalaenopsis Ve White
Ve White is a new Phalaenopsis with branched flower spikes, which comes into bloom in a veritable waterfall. This makes it highly popular, with sales having already reached 75,000.
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01/09/2009
Product launch: Codiaeum variegatum 'Tamara'
Codiaeum variegatum ‘Tamara’ is a new, variegated foliage plant that will thrive in any kind of lighting conditions. A well-lit or shaded spot: ‘Tamara’ could not care less. This is a tough Croton, which is news in itself.
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01/08/2009
Successful market launch: Dendrobium Polar Fire
Interest in the tropical Dendrobium orchid is growing and this is due, among other things, to the introduction of new colours and colour combinations. For example, the purple and white Polar Fire, which shot into the top five within 18 months.
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01/07/2009
Introduction: Bruguiera sexangula
Originally Bruguiera sexangula was an oversized mangrove plant from South East Asia, which has recently been tamed and reduced to houseplant size. The result of this ‘taming’ is spectacular, a tall, elegant plant which can be used in groups or on its own to enhance any modern style of interior decor.
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01/06/2009
Successful market launch: Spathiphyllum ‘Sweet Rocco’
Last year Spathiphyllum ‘Sweet Rocco’ stood out among the other varieties in the successful assortment of air purifying plants produced by the Air So Pure grower’s organisation.
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01/05/2009
Successful market launch: Fittonia Mosaic Kings Cross
‘Tiny but tough’ would be a good description of Fittonia Mosaic Kings Cross. After all, since its launch in the autumn of 2007 more than 100,000 plants have been sold.
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01/04/2009
Successful Market launch: Vriesea Astrid
One year after its launch the first Vriesea with branching shoots and arrow shaped flowers can safely be called a success.
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01/03/2009
Successful market launch: Muscari White Magic
This snow white sprig of the Muscari Magic series is a great success. In less than a year ‘White Magic’ actually entered the pot Muscari top three.
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01/02/2009
Pot plant market success: Anthurium (Andreanum Grp) Baby Boomer
Profusely flowering, small flowered Anthuriums are enjoying increasing popularity as houseplants. One of these is the bicoloured Baby Boomer. This Baby is currently behind some ‘booming’ sales figures.
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