With the launch of the Siam series, seven new and special colours were added to the assortment, varying from deep pink to pure white. Even the leaves breathe innovation, with their dark red veining. The smaller pot size is another advantage of the new Siam series, making it more efficient to grow and transport than earlier Curcumas.

Last year 45,000 deep purple Siam Scarlets were sold at an average auction price of 2.86 euro each. This proves that this Thai beauty, with its lotus shaped leaves, has been welcomed by the trade. In fact no less than 465,000 plants of the entire Siam group were sold in 2006 at an average price of 2.74 euro. Not a bad result at all in a launch year!

Curcuma Siam Scarlet (vbn code 25863) is supplied from early May to the end of September in a 14 cm pot and with at least two flowers. Display is supported by POS material, large labels and – if desired – exclusive pot covers. The website www.siamcurcuma.nl contains information on caring for the plant.

Pot plant market success:  Successful market acceptance of new pot plant.