The advantage of this concept is that the consumer no longer needs to choose between a plant or another gift. Sonata fulfils both requirements. This makes it an ideal gift for special occasions such as birthdays. The plant, pot and the gift are all in stylishly toning pastel shades and all packed in a transparent case with a carrying handle.  

The concept was developed for the luxury end of the multiple market. The choice of plant, colour and gift is optional and can be adapted as required.  

Development is currently underway on a wooden display unit.  

For more information see www.sonatagifts.com.

New marketing concept: A new and distinctive marketing concept such as supply, packaging or application for a specific target group.