The small plants are contained in transparent hanging bags, which have a cleverly designed system that allows them to be hung anywhere in the house: in the living room, bathroom, kitchen and even on the computer. They quite literally bring nature into the home.  

The mini-plants are supplied in boxes of ten and have imaginative names like Living Life, Bath Beauty, Kitchen Care and Freaky Bytes. The plants are selected for variety and ease of care.   The concept was launched in February 2007 and will be available all year round. The ‘igreenyou’ plants are available from Tropicenter.

New marketing concept: A new and distinctive marketing concept such as supply, packaging or application for a specific target group.