It will give you tips on who to target, when is the best time to approach them, what your message should be, and much, much more.

In a nutshell, the key mind set for florists to get into when targeting new corporate clients is:

• ‘what benefit can I bring to their every day business?’
• ‘can I make a difference to their relationships with their colleagues, their clients, their suppliers?’
• ‘can I add to the atmosphere or image they are trying to project?’ 

It is not about selling the flowers.

Updated regularly, it will make it easier for you to target this highly profitable sector and add a new long term revenue stream to your business.