The Flower Council of Holland is the worldwide marketing arm of the cut flower and houseplant industry of the Netherlands.  We are financed by a mandatory levy to which all sectors of the trade in Holland contribute and with whom we work closely.





We promote the sale of floricultural products - cut flowers, houseplants, annual garden plants and basic material for propagation. To achieve this we analyse markets, maintain trade contacts at all levels and develop and execute marketing plans, using a variety of promotional or communication tools including participation at trade fairs, information and education, sales  promotion, trade support, PR activities and advertising.