Focus

The Flower Council of Holland is the marketing centre of the Dutch ornamental plant cultivation sector. We have an important task: to promote the sales of flowers and plants from the Netherlands, at home and abroad.

We concentrate on consumer marketing to persuade consumers to buy flowers and plants more frequently. We map out consumer behaviour, initiate marketing strategies, develop campaigns and look for partners in the trade and sales channels. By focusing on the unique nature of plants and flowers, we encourage consumers to keep coming back for more. We help to increase the demand for flowers and plants from the Netherlands.