Strategy

Our marketing and communication strategy is geared towards growth within existing consumer groups. In short, the aim is to encourage consumers to buy flowers and plants more frequently.

There are four core markets: the Netherlands, Germany, France and Great Britain, with 10 supplementary markets in Belgium, Russia, Poland, Italy, Spain, Switzerland, Austria, Denmark, Sweden and the USA.

To ensure the success of our strategy, we utilise consumer research to develop effective marketing and communication campaigns for flowers and plants. We work closely with parties within and outside of the sector.