Epipremnum is a tropical plant for indoor use and has two very important advantages, it needs little care and it is also among the top ten air purifying plants. Unfortunately most varieties of this genus are rather coarsely structured. N’Joy, which was launched last year, begs to differ and has smaller leaves with a diameter of no more than 5 to 7 cm. In addition they bear attractive white flames. The sales figures prove that this plant is an asset to the assortment.

The plant was first auctioned in June 2007 and was well received, with sales that soon reached 15,000 plants a month. Last year a total of 66,000 N’Joy were sold. Not a bad score for a hanging plant! This year almost 120,000 plants had been sold by the end of May. Sales support comes in the form of a marketing concept called ‘feel the nature’. Convenience and good health in an attractive package are what the N’Joy stands for.

Epipremnum aureum N’Joy (VBN product code 100927) is sold all year round via FloraHolland in 12 cm pots. The plant is also sold under the name Scindapsus N’Joy.

Successful market launch: Successful market acceptance of new pot plant.