01/09/2008 New marketing concept: Rhipsalis ‘Curly Kai’
Rhipsalis ‘Curly Kai’ (VBN code 102176) was launched in January during the International Plant Fair (IPM) in Essen (Germany). The supplier of the basic material gave the plant its name. ‘curly’ due to the shape of the leaves and ‘Kai’, one of the meanings of which is ‘chicken’ in Cantonese and Thai is also the supplier’s nickname. The stickpin shows a picture of a chicken!
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01/08/2008 Novelty: Ganoderma lucidum Lingzhi
The Lingzhi has been used in traditional Chinese medicine for more than 4000 years. At last the time has come for its breakthrough as an ornamental item.
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01/08/2008 Successful market launch: Epipremnum aureum N’Joy
The N’Joy is by no means the first variegated Epipremnum or, as it is better known, Scindapsus. However, it is the first to have compact leaves and the consumers have welcomed it.
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01/06/2008 Concept novelty: Cucumis sativus Snacker
Grow your own cucumbers? No problem with Snacker. This simple and agreeable cucumber concept for the windowsill gardener makes things easy for the consumer. The wrapper and label bear details of Snacker’s uses.
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01/05/2008 Pot plant market success: Anthurium andreanum Grp Brown King
It was clear as soon as it was launched that the new pot Anthurium Brown King would cause a stir in the trade. In a single year no less than 2,800 plants were sold. This is no mean feat in view of the huge competition on the Anthurium market.
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01/04/2008 Pot plant market success: Zamioculcas zamiifolia ‘Zamicro’
Exactly ten years after the introduction of the exceptionally successful Zamioculcas zamiifolia its little brother ‘Zamicro’ was launched. First signs indicate that this is another plant that will be a consumer favourite.
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01/03/2008 Pot plant market success: Narcissus Trumpet ‘Attraction’
Not only should a good potted Narcissus be beautiful but also robust as the unpredictable spring weather can sometimes be quite turbulent. The two-coloured trumpet Narcissus ‘Attraction’ offers both beauty and strength.
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01/02/2008 Market success: Primula (Acaulis Grp) PrimaSan
Some years ago a Dutch grower discovered a previously unknown Primula from Japan that had pinkish flowers. Last year he was able to sell the first examples grown in his own greenhouse. Primula PrimaSan became an instant hit.
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