01/12/2009
Product launch: Rosa Deep Water
The mysterious sounding name given to this rose raises the suspicion that this could well be a very special flower.
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02/11/2009
Product launch: Zantedeschia aethiopica 'Avance'
Longing looks for Zantedeschia aethiopica 'Avance'
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01/10/2009
Product launch: Chrysanthemum Fuego Yellow
The breeder of Fuego Yellow describes her latest acquisition as a fiery disbudded Chrysanthemum.
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01/09/2009
Successful market launch: Alstroemeria Nadya
If a new cut flower gets into the top ten within a year of its launch, it is safe to say that it has taken the market by storm. Although Alstroemeria Nadya just missed out on achieving this performance, it is still tipped to be the front runner for a top position.
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01/08/2009
Successful market launch: Lilium Sensation Chiara
Some special lilies have been available at the Dutch auctions since last year. These are the result of crossbreeding between Longiflorums and Orientals. One of these is the pink cultivar Sensation Chiara, 70,000 of which have already been sold.
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01/07/2009
Product launch: Celosia Celway®
Celway is the name given to a new series of Celosias that has been available at the Dutch flower auctions since April 2009.
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01/06/2009
Successful market launch: Rosa Djoena™
As the sales figures show, a classic, large flowered rose with the mysterious name “Djoena”™ has proved to be a winner with the public.
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01/05/2009
Successful market launch: Freesia ‘Red Beauty’
‘Red Beauty’ is the latest ‘super model’ among the Freesias. Her secrets of success are her looks, a heady fragrance and great ‘pins’.
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01/04/2009
Introductie : Chrysanthemum Madiba Sambu Eye
The delicate flowers of the santini spray Chrysanthemum Madiba are a constant source of fascination, especially now that it is being supplied in many different colours. The latest addition to the range bears the name Sambu Eye and is a “mini-santini” with pink petals and a black centre.
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01/03/2009
Successful market launch: Gerbera 'Captiva'
At the last FloraHolland Gerbera contacts day ‘Captiva’ was acclaimed the best Gerbera innovation of 2008. This was the confirmation of a successful market launch.
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01/02/2009
Cut flower market success: Tulipa ‘Armani’
It takes an average of twenty years to develop and launch a new tulip. Three years ago it was the turn of the bicoloured ‘Armani’ to undergo a successful launch.
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01/01/2009
Cut flower market success: Hippeastrum Galaxy Grp Challenger
Until now the Hippeastrum Top Ten has not included a white and green cultivar. However, with the arrival of the ‘Challenger’ this could well be set to change.
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