01/11/2008
Cut flower market success: Alstroemeria Hawaiian Dream
Alstroemeria Hawaiian Dream has successfully seduced the buyers with its XL sized flowers, fresh colours and super strong stems.
read more >

01/10/2008
Cut flower market success: Rosa Tara
Tara is a sight for sore eyes with its large, intensely yellow, colourfast flowers. Since its introduction in June of last year the rose has successfully captured a significant share of the market.
read more >

01/09/2008
Cut flower market success: Glasshouse, disbudded Chrysanthemum (Indicum Grp) ‘Fuego’
Its bronze and red, bicoloured flower makes the disbudded glasshouse Chrysanthemum ‘Fuego’ an eye-catcher in any autumn bouquet. The slightly coarser, quirky ray florets, robust leaves and fleshy, sturdy stem make this disbudded variety ideal for export. The fiery Chrysanthemum is especially successful in Eastern Europe, where large flowers are very popular.
read more >

01/08/2008
Successful market launch: Lilium longiflorum Pink Heaven
It had to happen eventually, a coloured trumpet lily. The breakthrough came last year. Since its introduction more than 115,000 stems of ‘Pink Heaven’ have been sold.
read more >

01/07/2008
Cut flower market success: Gerbera mini Suri
Suri is one of the few double flowered mini Gerberas with a clear, uniform red colour. ‘Guaranteed success’, is what the breeder must have thought when it was discovered.
read more >

01/06/2008
Successful market launch: Zantedeschia ‘Captain Amigo®’
Zantedeschia ‘Captain Amigo®’ is a new descendent of the successful Captain® series. Only a year after its initial launch, its exclusive looks and high quality have ensured high sales figures.
read more >

01/05/2008
New marketing concept: Freesia Gift Bag
A bunch of Freesias is transformed into a stylish gift when presented in a Freesia Gift Bag. The Freesia Gift Bag is a plastic cylinder with handles and can be hung or stood.
read more >

01/04/2008
New marketing concept: Cymbidium Cilindra
Individually wrapped Cymbidium flowers have been a familiar sight for several years. Now some orchid growers are going a step further and are offering whole stems in gift packaging. Cilindra is a perfect example of this as a gift of a glass flute containing a flowering mini Cymbidium.
read more >

01/04/2008
Cut flower market success: Rosa Grande Amore®
This darling among roses epitomises true love. It’s passionate, classic, elegant… in short heart wrenchingly beautiful and of course, it has a long vase life. The flower was launched in May 2007 and production will be stepped up for the first time this coming spring.
read more >

01/03/2008
Just arrived: Alstroemeria Fortaleza
Fortaleza is a new large-flowered Alstroemeria that makes a cheerful impression immediately. Not just because of its festive - almost celebratory – red, orange and yellow colouring, but also because of its excellent quality and long life.
read more >

01/02/2008
Just arrived: Rosa Contour
Since its introduction in August 2007 traders have come to appreciate the value of the large flowered Rosa Contour. The long vase life and good performance of this rose are its most important trumps.
read more >

01/01/2008
Introduction: Chrysanthemum (Indicum Grp) Toshka
Toshka is a new spray Chrysanthemum that would not look out of place in a trendy florist shop, due to its fashionable colour combination of an apple green centre and contrasting ray florets.
read more >