01/12/2007
Cut flower market success: Hippeastrum ‘Superstar’
Super-size flowers with super strong stems distinguish Hippeastrum ‘Superstar’ which was launched last year and the trade is more than happy.
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17/10/2007
Cut flower market success: Lilium (Asian Group) ‘Red Sensation’®
Florists looking to stand out from the crowd at Christmas need look no further: Lilium ‘Red Sensation’® lives up to its name. One piece of good news is that the availability of this lily will increase substantially this season.
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01/10/2007
Cut flower market success: Eustoma ‘Vulcan Purple Picotee’
Since the launch of the two-coloured Eustoma ‘Vulcan Purple Picotee’ more than 100,000 stems have been sold. The main reasons behind this success are the free flowering, high uniformity and excellent transport resistance shown by these flowers.
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27/08/2007
Just arrived: Arachniodes adiantiformis ‘Imperial’
For decades the leather fern has been a popular source of green foliage. Thanks to the introduction of the cultivar ‘Imperial’, its success could be unbounded.
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27/08/2007
Just arrived: Dianthus ‘Deep Purple’
Carnations are undergoing a revival, a fact that owes a great deal to the breeders. In recent years they have developed a growing number of carnations with strong colours. The introduction of ‘Deep Purple’ is a perfect example of this.
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25/06/2007
Just arrived: Rosa Fiesta+
This is what breeders call a mutant. To be exact, a mutant of King Kong+ - in itself not what one would call a small flower.
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01/07/2007
Successful market launch: Aster Caitlyn
Most asters appear to be lilac but the new Caitlyn has a unique purplish blue coloured flower. In fact this aster has already become very popular in less than a year after its launch.
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01/06/2007
Cut flower market success: Anthurium Andreanum Grp Spice
In just a year the enormous, brightly coloured flowers of Anthurium Spice have created a major increase in demand for this trendy exotic bloom.
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01/06/2007
Just arrived: Chrysanthemum Black Eye
Occasionally, very occasionally, a new cut flower appears on the market and changes the face of an entire product group. The single flowered spray Chrysanthemum Black Eye is such a cut flower.
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01/05/2007
Just arrived: Lilium Tango Lily
A series of special Asian lilies has been introduced this year under the name Tango Lily™.
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01/05/2007
Cut flower market success: Freesia ‘White Giant’
‘Super’ could be the adjective used to describe Freesia ‘White Giant’. Not only are the flower buds larger than normal but the stems are also very sturdy.
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03/04/2007
Introduction: Gerbera ‘Ambiance’
A sizzling Gerbera would be a fair description of the new two-coloured ‘Ambiance’.
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13/03/2007
Successful market launch: Eustoma russellianum ‘Excalibur Yellow’
A cut flower with stems as strong as a sword deserves to bear the name ‘Excalibur’! In just one year this Eustoma has attained a strong position in the double flowered assortment.
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13/03/2007
Introduction: Chrysanthemum Indicum Grp spray santini Tobago
Tobago is a new bi-colour santini and was first launched in July last year.
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15/01/2007
New marketing concept: Bellante Anthurium box
Six Dutch growers have developed a new packaging for cut Anthuriums. The packaging can be divided to take 5, 6 or 8 Anthuriums, depending on the diameter of the flowers.
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15/01/2007
Cut flower market success: Tulipa Elisabeth
Elisabeth is an exclusive red tulip, which was successfully introduced last year and this year even more buyers can become familiar with it.
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10/01/2007
Cut flower market success: Alstroemeria Primadonna
The colour pink conjures up images of tenderness, youth and romance. The same applies to Alstroemeria Primadonna, whose main claim to fame is its almost unmarked ‘baby’ complexion.
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