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he objective of Holland Flower is to provide the reader with information about flowers and plants from the Netherlands that match the season. These are presented in easy-sell applications as well as in attractive surroundings, linked to the trends being presented by home and fashion journals throughout Europe.
Holland Flower provides florists with news about new products, care tips and the latest display techniques. It covers everything of importance to the contemporary florist.
The seasonal editions are sent to 96.000 florists in Europe:
| Belgium | Portugal |
| Denmark | Russia |
| Germany | Slovenia |
| France | Slovakia |
| Greece | Spain |
| Hungary | Czech Republic |
| Ireland | United Kingdom |
| Italy | Sweden |
| Austria | Switzerland |
| Poland | |
