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here is much more than meets the eye to any flower or plant that reaches foreign markets via the Dutch channels. Much more than the scent, colour, temptation and the huge diversity of the products traded through the Dutch auctions all year. The Dutch floricultural sector provides them with a number of extras. This starts with the breeder and continues throughout the chain to the end products on display at the foreign retail outlets. Extras in the form of reliable deliveries, efficient logistics, customisation, concept development and partnership.